My business idea meets a need that is not being adequately addressed in marketplace.
I have the skills, experience and credibility necessary to make this venture work.
I have the basic resources I need to start and operate this venture (money, equipment,
I know exactly who my customers will be and how I can reach them.
I have a number of potential customers who are ready to buy my products or services
I have a plan for testing my idea, receiving customer feedback, and make changes
I have ideas for additional product or services I can create and sell to my growing